Wild posting is a type of guerrilla marketing in which large posters, stickers, or other forms of advertising are placed in unusual public places. These posters are typically placed in high-traffic areas such as street corners, bus stops, and construction sites to generate buzz and attract passersby’s attention. Here are some additional details about this type of guerrilla marketing, as well as some examples of it in action.
Global Marketing Agency is a one-stop shop for all things marketing, including wild posting services. With our inventive and successful marketing solutions, we are here to help you take your brand to the next level. But first, let’s dive into what wild posting is.
What exactly is wild posting?
Wild posting is a type of guerrilla marketing that aims to provide people with an immersive and engaging experience as they go about their daily lives. These campaigns typically make use of large posters or stickers strategically placed in public places to catch the attention of passersby. The goal is to create a memorable image that people will associate with a specific brand, product, or service.
Unlike traditional advertising methods such as television commercials or print advertisements, wild posting is intended to be subtle and understated. It is not intended to be intrusive or disruptive to people’s lives; rather, it is intended to blend in with the surrounding environment and fit seamlessly into the urban landscape. Street artists, graphic designers, and other creatives who specialize in visual communication and have a deep understanding of how to capture people’s attention frequently create wild posting campaigns.
Examples of successful Wild Posting campaigns
Here are some examples of these guerrilla campaigns used by brands to promote their goods or services:
Nike’s “Write the Future” campaign:
To promote its “Write the Future” World Cup campaign, Nike launched a wild posting campaign in New York City in 2010. The posters included images of soccer players as well as motivational messages and slogans about the upcoming tournament. The campaign was a huge success, garnering a lot of attention and generating a lot of buzz.
Red Bull’s “Gives You Wings” campaign:
Red Bull is known for its innovative marketing campaigns, including its “Gives You Wings” wild posting campaign. Large posters and stickers with the iconic Red Bull logo, as well as whimsical images and slogans, were placed in public spaces as part of the campaign. The campaign was a huge success, helping Red Bull establish itself as one of the world’s most popular energy drink brands.
HBO’s “Game of Thrones” campaign:
To promote the final season of “Game of Thrones,” HBO launched a wild posting campaign in 2019. The posters included images of the show’s characters, as well as quotes and slogans about the upcoming season. The campaign was a huge success, generating a lot of buzz and excitement among show fans.
Apple’s “Shot on iPhone” campaign
This is an excellent example of how wild posting can be used to promote a product’s features and capabilities. The campaign included the placement of posters and billboards in public places that displayed stunning images captured with an iPhone camera. The posters had little text and relied on the power of images to draw people in and generate interest in the product.
Why Global Marketing Agency?
Our professionals will collaborate with you to design eye-catching posters that express your brand’s message while standing out from the crowd. To achieve maximum impact and visibility, we employ high-quality materials and intelligent placement.
Our wild posting services are appropriate for a wide range of projects and clients, including:
- Music festivals and concert producers seeking publicity for their events
- New product releases that aim to stimulate interest and enthusiasm
- Local companies who want to raise brand recognition and enhance foot traffic
- Non-profits and charities interested in publicizing their causes and activities
- Film studios and production businesses interested in promoting their films or television series.
We understand the necessity of distinguishing out in a crowded market at Global Marketing Agency. Our wild posting services are only one of the numerous ways we assist our customers reach their marketing objectives and elevate their brand.
Thus, whether you want to advertise an upcoming event or create excitement around a new product launch, we can assist. Call us today to find out more about our wild posting services and how we can assist you in meeting your marketing objectives.
