It is no secret that the CBD, vape and cannabis industry are heavily regulated. From the FDA slamming down on claims, to advertising avenues restricting cannabis as a whole. The industry is in its infancy stages in comparison to what the future may have to offer, and many are wondering how this “wild-west” era will play out. But that doesn’t mean that this has to be the end of using traditional growth tactics to fuel a non-traditional industry.
Why Google Ads Works?
We’ve used Google Ads for years to help scale CBD, Vape and Cannabis companies very fast. Major CBD companies like Joy Organics, Cornbread Hemp and Charlotte’s Web are literally using Google Ads to promote their CBD edibles right this moment, acquiring hundreds of new customers every day. – Heck, if you have CBD topicals in your store, then what on Earth are you waiting for? Those are fully compliant products with zero restrictions and allowed to be advertised on Google Ads! -.
The Google Ads platform is still the very best and cheapest way to acquire new first-time customers in the hemp industry. Why? Because there’s no competition in this space since 95% of marketers fail at setting up compliant-Google Ad campaigns in the CBD space properly. And when you do get a campaign set up properly, there’s intent to buy by the people clicked through on your ad.
Unfortunately, the only way to know how to set up compliant Google CBD Ads, and know how to play the game, is by having done tremendous competitor research, go through many trial and error months actually using Google Ads in this space, and unfortunately making too many mistakes so you start knowing what works and what doesn’t. This is where we come in. We help CBD E-commerce stores leap over this learning curve, because we’ve been there and done that.
Should You Try It?
If you’re wanting to start acquiring new customers for your CBD online shop, Google Ads is your way to go. Sure, there are other options, and we’ve done them – and are also currently doing them – all, because a good advertising strategy doesn’t just rely on one avenue, especially in this industry. As of this moment, the Google Ad rules are set. While for the CBD industry it’s feeling more and more like the Wild West where things like advertising and marketing are volatile, there’s always plenty of opportunity for money to be made and customers to be acquired if you know how to go about it.
While there are fully compliant ways to now advertise CBD products through Google Ads, even fully compliant and normal industries have their Google Ads accounts shut down often for weird reasons. Even with this compliant method, the CBD industry isn’t exempt from regular Google Ads restrictions and practices and behavior, but that doesn’t mean that customers can’t be acquired, and money can’t be made in the meantime.
While there are no known laws against CBD digital advertising in general, Google has made it their policy to be very difficult when it comes to granting abilities to advertise. Worst case, they close down your account, which they do regularly for all industries. Premium agencies will know their way around these issues, but even then, the Google behemoth is sometimes set in its ways without reason.
Now, keep in mind, we have a FULLY compliant CBD advertising method with Google Ads. This means that there is no sneaking around necessary, because the way we advertise has been approved by Google for many years. But still, we advise clients not to get their hopes up. Low expectations and high results makes for a really good work flow. We can help you shorten the learning curve, navigate this Wild-West era of CBD advertising, and help you acquire new and first-time customers today.
Reach out at info@globalmarketinagency.com if you’re interested in learning more and seeing how us implementing compliant-Google Ad campaigns could increase your business, let’s we can hop on a call to see if we can help you.
